March Public Image Minute

 
Rotary Action Plan: Public Image Strategy
  1. Increase our Impact
    • What impact does your club make?
    • What are your goals?
    • Use storytelling to inspire emotional connection and engagement.
 
 
  1. Expand our Reach
    • Position Rotary as a community of influence, purpose, and action.
    • Utilize media channels to reach both future and current members:
      • Facebook, Instagram, LinkedIn
    • Utilize ClubRunner for streamlined newsletter creation (training available).
  1. Enhance Participant Engagement
    • Foster a welcoming environment:
      • View your club, website, and social media through a visitor’s perspective.
    • Encourage all members to like and share club posts on social media.
  1. Increase our Ability to Adapt
    • Baby Boomers (1946–1964): Prefer phone calls or in-person updates.
    • Gen X (1965–1980): Use the most effective method.
    • Millennials (1981–2000) & Gen Z (2002–2012): Prefer text or social media.